Are You Tough Enough To Wear Pink?

Last weekend, John and I were privileged to attend the opening day of the Calgary Stampede. We were in Calgary to attend an RV Rally with the Explorer RV Club. This is Canada's only National RV Club - their answer to the Good Sam Club.

Rally activities included tickets for the afternoon Rodeo and for the exciting Chuck Wagon Races followed by a spectacular 1.5 hour Grandstand Show featuring several hundred "Young Canadians" - some were as young as age 6-8. More on that topic later.


The first 30-hours of the Calgary Stampede was devoted to an ‘Are you tough enough to wear pink campaign?” - a major fundraiser for 'Breast Cancer'. Thanks to Wrangler shirts, numerous men and oodles of the women wore pink shirts, hats and other adornments during this period – many participants were friends and family associated with breast cancer survivors.


Thanks to Wrangler, numerous fairs and rodeos throughout North America have adopted this theme as their personal fundraisers. Volunteers sold bandannas and a variety of ‘pink coloured’ souvenirs throughout the first day of the Stampede. The ‘pink theme’ was also an obvious addition to the parade, the opening ceremonies, the rodeo, the bullfighters, the calf ropers, the chuck wagon races, the entertaining groups throughout the stampede and so much more.




Everywhere you looked, a sea of ‘pink’ attire stared back at you. It was good to see so many participated in the "Are you tough enough to wear pink campaign?” to help raise money to fight the dreaded breast cancer disease. The Calgary event began in 2005 with a couple of hundred participants and this year - 2007, the Stampede raised well over a ½ million dollars towards the cause. Watch for even bigger and better things in the future.

The Stampede shows were an awesome event but the ‘pink campaign’ added such a personal touch. It was a moving experience to see so many get behind a special program. Happy Travels Peggi